WhatsApp plans to position advertisements in standing and channels, however not in inbox: Report

WhatsApp chief Will Cathcart stated in a latest interview with a Brazilian media outlet that the messaging platform could begin displaying advertisements in standing and channel sections, in keeping with a information report on TechCrunch. The report acknowledged that WhatsApp doesn’t plan to show any advertisements in the primary inbox, however it might show advertisements somewhere else.

Cathcart denied rumors about Meta planning to position advertisements in Inbox, and stated the platform could place advertisements in channels or standing however not in messages as a result of channels could cost individuals to subscribe or could also be unique to paid members. In line with a TechCrunch report, Cathcart earlier this yr denied a report by the Monetary Instances that urged the Meta-owned messaging platform was planning to run advertisements on the platform.

In line with media studies, Meta just isn’t at present testing advertisements in WhatsApp however could begin engaged on it sooner or later.

Lately, it was reported that WhatsApp is testing a brand new privateness characteristic referred to as Alternate Profile. At the moment in beta, the Alternate Profile characteristic permits customers to limit entry to a person’s profile photograph and identify to Contacts solely whereas displaying the alternate profile photograph and identify to different customers. Primarily, it permits customers on the platform to maintain a separate identify and profile image for saved contacts and others.