President Biden’s reelection marketing campaign is mounting an aggressive outreach marketing campaign in California as Republican presidential candidates put together to face off of their second main debate in Simi Valley on Wednesday.
Prime Democratic surrogates, together with California Gov. Gavin Newsom, Democratic Nationwide Committee Chairman Jaime Harrison and Biden marketing campaign supervisor Julie Chavez Rodriguez, will lead the media marketing campaign with a sequence of occasions centered on Latino voters, the important thing group that helped elect Biden in 2020 and who He might want to win a second time period in 2024.
Newsom, Harrison and former Home Speaker Nancy Pelosi plan to carry a press name on Monday to “deter” GOP assaults on Biden and Vice President Kamala Harris by evaluating the president’s financial report to “Republican MAGA” insurance policies.
Constructing on the counter-programming technique throughout the first debate, the Biden marketing campaign can even launch a brand new tv and digital advert as a part of a $25 million promoting marketing campaign. The 30-second advert, titled “La Diferencia,” argues that Biden’s agenda, which is to “minimize prices and put money into Latino communities and their companies,” stands in stark distinction to “MAGA Republicans, whose platform solely serves the wealthy and highly effective.” The advert will run in English and Spanish throughout debate week in battleground states together with Arizona, Pennsylvania and Nevada.
Different surrogates, together with Tucson Mayor Regina Romero, a member of Biden’s nationwide advisory board, and marketing campaign co-chair Rep. Veronica Escobar of Texas, will blanket the airwaves with Democratic messages.
“The marketing campaign’s response builds on the highly effective and efficient plan from the primary debate with a transparent north star: responding to Republicans’ lies and highlighting their extremism at each flip,” a Biden marketing campaign adviser stated.
Republican presidential candidates are scheduled to take the stage Wednesday on the Ronald Reagan Presidential Library in Simi Valley, about 40 miles from downtown Los Angeles. Fox Enterprise and Univision will average the two-hour debate, and conservative on-line video platform Rumble will stream the occasion.
Former President Trump, who leads the GOP polls by a large margin, plans to skip the second debate — as he did the primary — and as an alternative maintain an occasion with auto employees in Detroit. The venue and crowd haven’t but been introduced, however Trump’s choice to look in a metropolis the place UAW members are on strike in opposition to the nation’s three largest automakers is an obvious try to court docket unionized employees, an necessary Democratic constituency Biden has additionally tried. To draw earlier than 2024.
The Biden marketing campaign issued a press release criticizing Trump for his go to to Detroit — mocking his anti-union insurance policies as president — and U.S. Reps. Debbie Dingell and Haley Stevens of Michigan organized a press name earlier than the go to.
“No self-serving picture op can erase 4 years of Trump abandoning union employees and siding together with his super-rich buddies,” Biden marketing campaign spokesman Ammar Moussa stated.
Marketing campaign advisers stated the Biden marketing campaign plans to answer Trump’s go to to Michigan.
In skipping the primary Republican Occasion debate final month, Trump indicated that he had a double-digit lead within the opinion polls. As an alternative he appeared in an interview with Tucker Carlson.
The Republican Nationwide Committee, which is overseeing the debates, has not but confirmed which candidates are eligible to run in Simi Valley. Candidates should attain minimal polling numbers and donors for the marketing campaign. Florida Governor Ron DeSantis, businessman Vivek Ramaswamy, former UN Ambassador and South Carolina Governor Nikki Haley, former Vice President Mike Pence, former New Jersey Governor Chris Christie and South Carolina Senator Tim Scott are more likely to qualify.
In Washington, the place Home Republicans failed to succeed in an settlement to briefly fund the federal government earlier than the September 30 deadline, a authorities shutdown seems sure. Biden marketing campaign advisers say Republican candidates must reply whether or not the occasion is ready to govern functionally.
The president has largely averted holding campaign-style occasions, and his 2024 operations have been gradual to get began since he introduced his re-election bid in April. The marketing campaign formally opened its headquarters final month in downtown Wilmington, Delaware, and has progressively introduced a sequence of hires. Biden has centered on fundraising and official occasions that spotlight his report.
Biden can even take part in counterprogramming for subsequent week’s GOP debates, touring to San Francisco on Tuesday and Wednesday to fundraise for the marketing campaign and meet with the president’s Council of Advisors on Science and Know-how. On Thursday, he’ll cease in Phoenix to honor the legacy of the late Republican Sen. John McCain of Arizona in a speech centered on democracy. Biden can even meet with donors in Arizona.
The Democratic Nationwide Committee will fly a airplane throughout Southern California and over the Reagan Library to criticize the Republican main discipline. The DNC additionally plans to drive an promoting truck across the venue.