Hero MotoCorp on Thursday introduced that it has recorded its highest-ever festive gross sales by promoting over 1.4 million two-wheeler items in a interval of 32 days this yr. The nation’s largest two-wheeler maker achieved the gross sales mark between the primary day of Navratras and Bhai Dooj on November 15.
Based mostly on sturdy demand throughout rural markets and regular retail gross sales in key city centres, the corporate registered 19 per cent progress over the earlier yr and surpassed its earlier retail excessive of 1.27 million items recorded within the festive interval of 2019.
Our sturdy portfolio of manufacturers, distribution quantity and new launches made this yr have helped drive this progress throughout geographies,” stated Niranjan Gupta, CEO, Hero MotoCorp.
Gupta added that the festive season is a “clear testimony” that rural areas are returning to progress, which augurs effectively for the nation typically and for the two-wheeler trade specifically.
Ranjivjit Singh, Chief Enterprise Officer (India) at Hero MotoCorp, added that the retail file was achieved on account of sturdy buyer traction throughout markets, with good double-digit progress within the central, northern, southern and japanese areas.
“Robust demand from clients in rural markets, coupled with very constructive sentiment in main city centres, has led to this file retail gross sales,” he added.
“Thanks to those sturdy retail gross sales, our channel stock fell post-Eid to its lowest stage in over three years. This has put us on a gentle progress trajectory for the remainder of the fiscal yr,” Singh famous.
Hero MotoCorp has launched the second version of Hero GIFT, its flagship program particularly concentrating on the festive interval throughout the season. Clients shall be given services to avail financing plans at low rates of interest together with new fashions.
First printed: November 16, 2023 | 4:02 pm he
(Tags for translation)Hero MotoCorp