Indian customers are keen to pay a premium of greater than 20 per cent for “sustainable merchandise”, the best determine in 11 international locations versus a median of 12 per cent, based on a Bain & Firm survey.
However there’s a massive downside behind this end result – sustainable merchandise in India and different Asia-Pacific international locations promote for a median premium of greater than 60 per cent, so there’s a hole of 40 proportion factors. In distinction, US customers are keen to pay a premium of solely 11 p.c for sustainable merchandise. However the common premium for sustainable merchandise there’s 28 p.c, a distinction of 17 p.c.
Bain’s findings could possibly be very helpful for fast-moving client items and client durables
First printed: November 17, 2023 | 11:23 pm he
(Tags for translation) Sustainable Parts